Stallinger- Das machen wir
Winner
Excellence in Brand Strategy and Creation
Brand Strategy of the Year
Details
The Stallingers are real doers. Because they do a lot of things: wood, energy, biofuels and property. The new appearance includes the development of a world of images and language. The slogan ‘That's what we do’ underpins the strong brand umbrella across very heterogeneous business areas. It also communicates the joy of doing that Stallinger carries across all of the company's divisions. In addition to various print advertising materials, the result of the brand relaunch can be seen on the new website.
The Jury‘s Statement
Stallinger brings together diverse business sectors under a strong brand umbrella – achieving the remarkable feat of transforming heterogeneity into a clear, consistent brand identity. The slogan "Das machen wir" ("We do that") conveys a joy for creating and inspires through its succinct, universal message. The strategic involvement of employees and the harmonious design of a unified visual and verbal identity make this project an outstanding example of excellent brand management. The results are impressive across all levels, both internally and externally.
