Ana Johnson & Kisu x PUKY
Gold
Excellence in Brand Strategy and Creation
Brand Communication – Influencer Marketing
Credits
Company / Customer
Details
With the "Modern Roots" initiative and a new purpose-driven approach, PUKY marks a milestone in its brand evolution. Through a limited edition in cooperation with influencers Ana Johnson and Kisu, the heritage brand bridges the gap between its tradition and the reality of modern families. PUKY leverages contemporary content marketing: using ASMR and stop-motion, the product moves into the center of an active community, clearly standing out from traditional showcases. The result is a unique brand presence that combines social relevance with emotional storytelling.
The Jury‘s Statement
PUKY faced the task of making a familiar, emotionally resonant brand newly relevant to the lives of young families. The collaboration with Ana Johnson and Kisu uses reach not as an end in itself, but as a precisely chosen entry point to this audience. The limited editions, the cinematic staging and the community involvement bring together brand attitude, design and social media logic. This makes the brand’s renewal visible where relevance is created today: in the shared everyday lives of its target groups.
