People Parts Precision
Winner
Excellent Brands
Corporate Brand of the Year
Details
We move people – and engines. Perfect engines and strong relationships outlast a (vehicle’s) lifetime. That’s why wear-resistant engine spare parts are essential in regions where vehicles stay on the road for a long time. Whilst barely visible in Germany, we are the most personal brand in 113 countries with over 13,000 engine components—so successful that we must protect our products against counterfeiting. Our partners entrust us with 26 million euros – growing continuously by 8%, even in times of crises and recessions. Why? Because with integrity and fairness, we deliver precision-engineered engine parts.
The Jury‘s Statement
SM Motorenteile combines familial closeness with global professionalism, impressively demonstrating how brand work can resonate across cultural and geographical boundaries. The project excels through a clear strategic approach that places people and trust at its core. Security features, a concise portfolio, and a sophisticated modernization of the brand image underscore the consistent brand management. The harmonious blend of authenticity and professionalism makes the brand a compelling example of sustainable brand work.
