Acclaim for
brands and
their makers

Comprehensive. Expert. Impartial.

The German Brand Awards give unique visibility to successful brands. Their judges and organisers are independent, and their criteria are transparent. A contact list of over 315 million names, the overwhelmingly positive response from companies, agencies and service providers, and more than 1,200 entries submitted testify to the huge amount of interest generated by this prize for excellence in brand management.


Registration for the German Brand Award 2024 is now open!


Inform yourself now!


Photo: German Brand Day 2023 - stage 1, in Berlin (Credits: Daniel Banner)


Knowledge exchange at the German Brand Convention


The German Brand Convention will take place on the occasion of the award ceremony in Berlin on 15 June 2023 at the Verti Music Hall Berlin. The dialogue format with selected winners of the competition ensures a sound exchange of knowledge on current issues of brand work and supports cross-industry networking.


Photo: Daniel Banner


Your road to success starts with your participation


The German Brand Awards competition is open to companies, agencies, service providers and marketers from all sectors worldwide. The panels of experts at the German Design Council decide on admission to the contest.


Photo: German Brand Convention 2023 - Gala Dinner, in Berlin (Credits: Daniel Banner)


Take your place in the circle of the elite


The German Brand Awards provide an excellent forum for showcasing the work you have done with your brand. They place you in the circle of the elite, in the eyes of all the world: in addition to customised communications and your presence in the gallery of winners, with all the associated PR, the gala evening for winners, held in Berlin, provide an unrivalled opportunity for networking and building your media presence.


An award of quality - A lot of experience in the background


The German Brand Awards is a competition organised by the German Brand Institute. This Institute was founded by the German Design Council and the consulting firm  GMK Markenberatung  in order to strengthen brand management as a critical success factor for companies competing in both the domestic and international markets. The award is intended to function as a catalyst in the German brand sector, bringing together the most important brand manufacturers and sparking dialogue. With the German Brand Awards, the Institute has created one of the most important prizes available to German brands.


The German Brand Monitor - Knowing how and where brands work


The German Brand Monitor is the country’s most extensive study on trends and success factors in modern brand management. Published by the German Design Council and GMK Markenberatung, the study regularly examines the status quo in German brand management – and provides valuable assistance for companies and agencies with regard to brand strategies.


A brand can only be successful if it is thought, developed and implemented holistically. But: Brand positioning is too seldom used as a leading tool across all corporate divisions. This is a key result of the decision-maker study “German Brand Monitor 2021/2022”. The fifth edition of the largest German-language brand study shows where the most important challenges for brand decision-makers currently lie.


Press and the media



It goes without saying that the German Brand Awards provide professional PR and targeted use of media. On our press page we provide news and information on current events, as well as downloadable logos and PR material.



WundV - Medienpartner des German Brand Award