Acclaim for
brands and
their makers.

Comprehensive. Expert. Impartial. The German Brand Awards give unique visibility to successful brands. Their judges and organisers are independent, and their criteria are transparent. A contact list of over 315 million names, the overwhelmingly positive response from companies, agencies and service providers, and more than 1,200 entries submitted testify to the huge amount of interest generated by this prize for excellence in brand management


Picture: Daniel Banner

Your road to
success starts with
your participation.

The German Brand Awards competition is open to companies, agencies, service providers and marketers from all sectors worldwide. The panels of experts at the German Design Council decide on admission to the contest.

Photo: Daniel Banner

Knowledge exchange at the
German Brand Convention.

The German Brand Convention takes place on the occasion of the awards ceremony in Berlin. The dialogue format with selected prize winners of the competition ensures a well-founded exchange of knowledge on current questions of brand work and supports cross-industry networking.

Picture: Daniel Banner

Take your place in
the circle of the elite.

The German Brand Awards provide an excellent forum for showcasing the work you have done with your brand. They place you in the circle of the elite, in the eyes of all the world: in addition to customised communications and your presence in the gallery of winners, with all the associated PR, the gala evening for winners, held in Berlin, provide an unrivalled opportunity for networking and building your media presence.

The benefits for you as
a winner or nominee.

Benefit from the widest reach

With a gross audience of around 315 million contacts per year, the German Brand Awards is the marketing award with the highest reach in German-speaking countries and is becoming increasingly international. In the direct competitive environment, the German Brand Awards ranks number 1 nationwide and second place internationally.

Become part of a unique network

The awardees and jury members of the award and the speakers of the German Brand Convention form a unique network of brand and marketing experts: make new contacts with real personalities.

Increase your visibility in social media

We accompany the jury meeting, the German Brand Convention and the award ceremony together with the winners in the social media - by mentioning e.g. LinkedIn we increase your visibility.

Celebrate your success at the award ceremony

As a prize winner, you will receive two tickets for the exclusive award ceremony in Berlin. As part of the gala dinner, the Best of Best winners will be honored and the Personality Award will be presented on stage.

Inspiration and exchange at the German Brand Convention

The German Brand Convention will take place during the award ceremony. The focus is on dialogue - not just on stage. Representatives from large German companies, trade press, and of course all winners of the German Brand Award exchange their knowledge, interdisciplinary and cross-industry.

Professional pictures in front of our photo wall

As a winner you can have professional photos taken during the award ceremony with your award. The photos will be available for download on the evening of the award ceremony and can be used for own press and social media activities.

Comprehensive and regular press work

We regularly inform the daily, business and trade press via comprehensive press releases about the most important steps and results in connection with the invitation to tender, the jury meeting and the award ceremony. In addition, we will communicate the award to decision-makers from business, politics and media and invite them to our network events - eg. At the award ceremony, for example, we draw your attention to the winners.

Content for your communication: Jury statement

Gold and Best of Best winners will receive a short statement from the jury. This will be published in the catalogue as well as in the online gallery next to the article and can also be used by the award winners in their own communication.

Permanent presentation in the online gallery

Each competition entry will be presented in our online gallery at, including links to the company page. Award participants are here permanently present with their submission - beyond the award ceremony.

Individual ad on social media

We present the award-winning projects for specific target groups with individual advertisements on Facebook and Instagram. Gold projects are played out particularly strongly and the Best of Best Projects are presented exclusively on LinkedIn.

Communicate success with the labels

We will provide you with the appropriate winner label, which may be used from the end of the communication block. Communicate your success in the award with the use of the label - on websites, in digital communication, in signatures, in print, on product packaging and in advertising.

Valuable awarded with the certificates

You will receive two copies of your winning certificate in a high-quality frame. These can be accepted at the award ceremony or sent to you by post.

A noble highlight is the price sculpture

Gold and Best of Best winners will also receive a prize sculpture - a real highlight, for your corporate foyer e.g. Best-of-Best sculptures will be presented exclusively on stage during the show.

Take advantage of the offer of our marketing service

As a winner you get exclusive access to our marketing services. Here you can order additional marketing articles for your award, such as acrylic glass certificates e.g.

Knowing how and where
brands work:
The German Brand Monitor

The German Brand Monitor is the country’s most extensive study on trends and success factors in modern brand management. Published by the German Design Council and GMK Markenberatung, the study regularly examines the status quo in German brand management – and provides valuable assistance for companies and agencies with regard to brand strategies.


A brand can only be successful if it is thought, developed and implemented holistically. But: Brand positioning is too seldom used as a leading tool across all corporate divisions. This is a key result of the decision-maker study “German Brand Monitor 2021/2022”. The fifth edition of the largest German-language brand study shows where the most important challenges for brand decision-makers currently lie.


to the German Brand Monitor website



The quality of an award can be judged
from the organisation behind it.

The German Brand Awards is a competition organised by the German Brand Institute. This Institute was founded by the German Design Council and the consulting firm GMK Markenberatung in order to strengthen brand management as a critical success factor for companies competing in both the domestic and international markets. The award is intended to function as a catalyst in the German brand sector, bringing together the most important brand manufacturers and sparking dialogue. With the German Brand Awards, the Institute has created one of the most important prizes available to German brands.

More about the German Design Council

more about GMK Markenberatung


Press and the media -
a unique forum
for communication

It goes without saying that the German Brand Awards provide professional PR and targeted use of media. On our press page we provide news and information on current events, as well as downloadable logos and PR material.

The German Brand Awards press page


WundV - Medienpartner des German Brand Award