FELIX SOUPer Überraschung
Winner
Excellence in Brand Strategy and Creation
Brand Experience of the Year
Credits
Company / Customer
Details
In an increasingly digital world, physical brand experiences are gaining in importance. The 3D sampling wall ‘FELIX SOUP surprise’, which is equipped with real product samples, offers such an experience. In keeping with the playful brand identity and the drawn cat as a brand icon, it creates an interactive experience that arouses curiosity and invites people to join in. It capitalises on the fact that sampling is a key conversion driver for pet food brands, encouraging engagement and building brand loyalty. The mystery aspect of the competition, which is linked via a QR code, creates additional excitement and curiosity.
The Jury‘s Statement
FELIX, one of the leading brands in cat food, impressively demonstrates with the interactive sampling wall "FELIX SOUPer Überraschung" how physical experiences can create emotional impact in a digital world. The project skillfully combines the brand’s playful identity with a multisensory approach. By blending real product samples with an exciting prize draw, it actively engages the target audience and leaves a lasting impression. This brand-appropriate execution elevates the relevance of physical brand experiences to a new level.
