AEB get connected 2024
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Brand Events
Details
The Summit Of The Best In Global Trade and Tech – In 2024 more than 500 customers, partners, and employees come together at the AEB HQ in Stuttgart for the ‘get connected’ summit. Topics such as global supply chains, tech, and logistics were discussed and worked on together for an entire day. This year's motto of the event is ‘FOMO’—fear of missing out. The project was created and implemented by the project collective Daniel Terner (concept), Sebastian Hoffmann (design concept), Simon Schaller (scenography) and Robin Krämer (event technology).
The Jury‘s Statement
The "get connected" project impresses with a thoughtful combination of thematic relevance and exceptional execution. With the motto “FOMO – Fear of Missing out,” the brand addresses a key need of its target audience, translating it into an event that masterfully balances discretion, flexibility, and engagement. The design of the spaces, the variety of formats, and the nuanced communication create an inspiring platform that enables both networking and retreat. A standout example of impactful brand communication.
