A1 XMAS 2024
Winner
Excellence in Brand Strategy and Creation
Lighthouse Project of the Year
Details
In the often cluttered and artificial advertising landscape of the holiday season, we partnered with A1 to make a bold statement: celebrating not just the festivities but also the sense of community – with a clear and authentic message for new customers: “It’s beautiful when the community grows.” This story is told through an emotionally captivating TV spot that highlights loyalty and connection. Instead of fast-paced staging, we bring calm and genuine emotions back to the screen. Big emotions deserve big visuals – and that’s exactly what defines this campaign. The result: advertising that doesn’t just resonate but truly touches the heart.
The Jury‘s Statement
A1 impresses with a Christmas campaign that focuses on authenticity and emotional depth. With the clear message “It’s nice when the community grows” and a TV spot that makes genuine connection tangible, it sets a powerful tone. By combining technological advancement with social responsibility, it creates communication that not only resonates but also moves. A well-thought-out 360° strategy, paired with strong visual aesthetics, makes this project an outstanding example of modern brand work.
