Neuer Markenauftritt des Institut Montana
Winner
Excellence in Brand Strategy and Creation
Brand Strategy – B2C
Credits
Company / Customer
Details
The new brand identity of Institut Montana Switzerland translates the values cultivated since 1926 into a clear, contemporary expression. Swiss excellence forms the foundation of the concept, while individuality remains at its heart, guided by the motto: “We believe every child has talent. Our mission is to nurture it.” Community, Swiss roots, and an international outlook shape the school’s distinctive character. Branding, image film, website, and materials unite educational tradition with the future, creating a consistent brand experience across all school touchpoints.
The Jury‘s Statement
In the competition for international educational offerings, tradition alone is not enough: Institut Montana Switzerland sharpens its brand from a clear educational stance and gives it a contemporary profile across all touchpoints. Positioning, design and tone of voice align Swiss heritage, the commitment to individual development and international openness precisely for parents and pupils. This creates a brand world that clearly locates the school’s claim in the market and reliably carries it through the institution’s everyday life.
