finanz-heldinnen App
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Digital solutions and Apps
Credits
Company / Customer
Details
The finanz-heldinnen app makes retirement planning straightforward, relevant to your personal situation, and easy to understand. It helps you get a clear picture of your finances, realistically simulates your future financial outlook by identifying your individual pension gap, and offers bite-sized learning modules for confident, informed decision-making. Retirement planning is especially important for women, which is why our app is designed primarily for women—to provide guidance, foster autonomy, and make financial education accessible. That's why our app is free to use and offers ongoing support along your journey.
The Jury‘s Statement
Retirement provision is often abstract, full of technical language and easy to postpone in everyday life. This is where the finanz-heldinnen initiative steps in with the app "finanz-heldinnen App" ("finance heroines app"), turning a structural financial issue into a digital brand offering with a clear stance. Individual calculation, understandable contextualisation and compact learning modules bring knowledge and application together in a meaningful way. As a low barrier web application, the project lowers the threshold for access and gives the brand a concrete, supportive role across multiple touchpoints.
