Vom regionalen Projektentwickler zur GreenTech Gruppe – Die Markentransformation von WI Energy
Winner
Excellent Brands
Sustainable Brand of the Year
Details
WI Energy has evolved from a regional PV project developer into a high-growth GreenTech group – without forgetting its regional roots. Because to us, GreenTech means more than technology: it is our philosophy to shape the future through partnership, to strengthen regions and to create sustainable value. Our sharing economy approach involves municipalities, citizens and investors from the very beginning. The comprehensive brand relaunch in 2025 – new positioning, new corporate design, new brand presence – makes this transformation visible and proves: our brand is not the result of success, but its driving force.
The Jury‘s Statement
In a dynamic energy market, WI Energy has consistently aligned its brand with its expanded role as a GreenTech group. The new positioning combines technological expertise with a collaborative understanding of value creation and anchors sustainability not only in its messaging, but in its model of working with municipalities, citizens and investors. Corporate design, digital touchpoints and internal brand work follow this line with strong discipline. This creates a brand presence that translates growth, regional roots and responsibility into a well-founded identity.
