ComTeam AG | Rebranding und Website-Relaunch
Winner
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Details
For its 50th anniversary in 2024, ComTeam redefined its brand—shifting from a static to an agile, future-oriented identity. The former lighthouse logo was replaced by a dynamic change line, symbolizing transformation. The new corporate design makes the brand values more tangible, while additional assets, such as an illustration world, facilitate daily work. At the same time, the website relaunch, as a key touchpoint, reflects the new corporate design and provides a structured, user-centric customer journey, positioning ComTeam as a leading partner for transformation processes.
The Jury‘s Statement
ComTeam, a company specializing in facilitating change processes, has redefined its brand with a forward-looking approach to mark its 50th anniversary. The rebranding combines strategic foresight with a distinctive visual language: a dynamic design and the change line as a central element symbolize transformation and agility. The website relaunch reinforces this approach, offering a clearly structured, user-centered customer journey. The project impresses with its consistent implementation, bringing the brand’s values to life, and seamlessly blending design, functionality, and strategic alignment.
