ASA Selection
Winner
Excellent Brands
Kitchen and Household Appliances
Details
50 years of ASA Selection! 50 years of “simple things are beautiful”! 50 years of trust! Since 1976, ASA Selection has shaped the world of table culture and home accessories with consistency, experience, and genuine passion. From the very beginning, ASA Selection has had the privilege of helping to shape the homes of customers around the world with its products. Our goal has always been to combine trends with timeless design and to create living spaces that people love to share with family and friends. Our 50-year company history fills us with pride! It is the people who work with us, who support and nurture the ASA Selection brand.
The Jury‘s Statement
In the tableware sector, it is not form alone that matters, but the reliability of a brand across many usage situations. ASA Selection sharpens this profile with a clear stance: timeless design is used not as a stylistic formula, but as a consistent brand principle. Across ranges and communication, a coherent picture emerges that addresses the laid table and the home as an interconnected living space. This creates a brand whose continuity becomes visible in everyday life and understandable for customers.
