MAVEO - B2B beginnt hier.
Winner
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Details
MAVEO, the creative agency from Stuttgart, underwent a strategic rebranding in 2024 to clearly emphasize our focus on B2B communication. Our brand identity was refined to best represent our commitment to digital excellence and innovation. The redesign reflects our specialization in modern digital B2B solutions and highlights our role as a sparring partner and catalyst for companies driving change in the B2B market. The goal is a visual identity that is bold, dynamic, and distinctive. Just like the communication we create for our clients.
The Jury‘s Statement
With a clear focus on B2B communication, MAVEO has undertaken a strategic and creative realignment that consistently reflects the agency’s digital and creative ambitions. The new corporate design impresses with a harmonious color palette, distinctive typography, and versatile key visuals, making the brand both strong in character and highly recognizable. Particularly noteworthy is the consistent implementation across all channels, creating an impactful and aesthetic brand experience. This project sets benchmarks in visual identity, demonstrating how brand work can be crafted to be both differentiating and contemporary.
