Rebranding Evonik Personal Care
Winner
Excellent Brands
Beauty and Care
Credits
Company / Customer
Agency / Design
Details
Evonik tasked us with developing a brand within the B2B personal care sector. Their customers are the major players of the cosmetics industry. The new Evonik brand mirrors the emotionality and aesthetic world of its clients. Inspired by the “Magician” archetype from C. G. Jung’s model, the brand creates a vision that dares to think beyond the familiar. Products become experiences—emotional, powerful, sensory—designed to inspire and move. The philosophy is simple yet compelling: If you can dream it, we can invent it. All imagery was created exclusively with AI and each visual was meticulously adapted to the corresponding product.
The Jury‘s Statement
In the B2B cosmetics environment, technical expertise alone is not enough; brands also need to convey efficacy in ways that are sensorial and culturally resonant. For Evonik Personal Care, Liebchen+Liebchen developed "Rebranding Evonik Personal Care", a precise brand world that connects scientific substance with an emotional visual language. The AI-supported, clearly directed visual identity creates a consistent system across many applications and gives the division a profile that operates closer to its clients' world than to the matter-of-fact communication typical of the sector.
