The Honorary Award Creative of the Year, initiated jointly with PAGE, recognises a creative leader who develops outstanding brand experiences from the strategic DNA of brands and, through a distinctive creative signature, creates differentiation and lasting impact.
The award honours an exceptional combination of creative excellence, strong values, and the ability to take responsibility for a brand beyond individual campaigns.
The title Best Purpose of the Year honours organisations that place social responsibility at the core of their actions and combine this ambition with clearly defined and recognisable brand leadership. It recognises brands where values are not merely communicated, but consistently, distinctively and convincingly expressed in the market presence. This honorary award stands for purpose-driven action that not only creates impact but becomes visibly embedded in the brand’s identity.
The title Brand Manager of the Year recognises a leadership personality who guides a brand with a clear profile and courageous decision-making. The award honours those responsible for sharpening identity, enforcing genuine differentiation and consistently translating strategy into measurable brand success. It acknowledges an overall profile defined by conviction, strategic strength, sustainable impact and long-term brand responsibility embodied by the individual.
The title Startup of the Year honours a young company that, from the very beginning, has built an independent brand with a clear profile and entrepreneurial courage. The distinction recognises a startup that combines consistent brand typology with radical differentiation and successfully translates its vision into visible growth and sustainable market relevance. The award does not celebrate the most interesting business model, but rather leadership that understands and leverages the brand as a strategic driver of success.
