Special Winners

Recognised for setting new standards: The special honours of the German Brand Awards celebrate individuals and brands who are redefining brand leadership – with conviction, impact and vision. Discover the people behind the distinction.

2024

Scent Over Sugar: How Air Up Is Rethinking a Daily Essential

Flavour through scent, smart design and a clear purpose. air up is changing the way we hydrate. In the interview, Toma Perret shares how it became a strong brand and where the journey is heading.

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How Everdrop Turns Sustainability Into Brand Strategy

Refillable cleaning products, circular design and a clear brand purpose: In this interview, everdrop founders Christian Becker and David Löwe explain how they’re building a sustainable brand for the future. And what it takes to turn vision into impact.

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STIHL’s Brand Strategy: Consistency and Customer Focus

How values, teamwork and sustainable thinking create true brand loyalty. Sarah Gewert shares insights into STIHL’s brand vision, culture and what it takes to build a modern lovebrand.

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Special Winner 2023

Banking for the Future: Sustainable, Digital, Community-Driven

What if money could change the world? Tomorrow combines sustainable banking with technology and community. In the interview, co-founder Jakob Berndt talks about impact …

Special Winner 2023

Deposit, Not Waste: How RECUP Is Redefining To-Go Culture

With RECUP and REBOWL, reCup has launched a nationwide reuse system. In the interview, founders Fabian Eckert and Florian Pachaly talk about product design, circular …

Special Winner 2023

How Strauss Built a Cult Brand – With Vision and Purpose

With a clear vision, hands-on mentality and attention to detail, Henning Strauss has repositioned the family business. In the interview, the CEO discusses emotion, …

Special Winner 2022

Designing for Inclusion: How Aktion Mensch Makes Brands Accessible to All

With its #PlacesForAll campaign, Aktion Mensch shows how brands can create genuine accessibility. Communications Manager Josephine Thiel shares why inclusion is a key …

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