Nissan @ Auto China 2024
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Fairs and Exhibitions
Details
Our brief was to work with the Nissan design team to create a trade fair experience that brings the brand to life and captivates visitors both visually and emotionally. An innovative digital architecture that harmoniously integrates interactive elements created a unique ‘architectural interaction’: a fascinating 3D projection of animated content was shown on three floating screens, creating a breathtaking depth effect above the exhibited vehicles.
The Jury‘s Statement
Nissan demonstrates with this exhibition project how brand communication can be implemented visually and emotionally at the highest level. At its core is a digital architecture that combines interactive elements with an impressive 3D projection on floating screens, creating a captivating sense of depth. The harmonious interplay of aesthetics and technology communicates Nissan’s forward-looking vision and sustainably strengthens the brand identity. This project impresses with its strategic clarity, design precision, and excellent execution.
