MANN-FILTER – Kampagne "neues Verpackungsdesign"
Winner
Excellence in Brand Strategy and Creation
Brand Efficiency of the Year
Details
The MANN-FILTER brand offers a comprehensive filter product portfolio in OE quality for the aftermarket around the globe. The product packaging of the MANN-FILTER brand is one of the company's central communication tools. Every mechanic comes into contact with it. After MANN-FILTER revised its packaging concept for reasons such as copy protection, we were commissioned to provide communication support for the packaging changeover. Our task was to develop a coherent communication strategy and an eye-catching.
The Jury‘s Statement
MANN-FILTER is a globally established brand offering OE-quality filters for the aftermarket. With the project “new packaging design,” a comprehensive communication concept was developed that places the packaging at the center. The combination of a well-structured strategy, striking visual design, and consideration of global market requirements impresses with its efficiency and consistency. The result is a sophisticated brand approach that resonates equally with mechanics and customers.
