A1 XMAS 2024
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Details
In the often cluttered and artificial advertising landscape of the holiday season, we partnered with A1 to make a bold statement: celebrating not just the festivities but also the sense of community – with a clear and authentic message for new customers: “It’s beautiful when the community grows.” This story is told through an emotionally captivating TV spot that highlights loyalty and connection. Instead of fast-paced staging, we bring calm and genuine emotions back to the screen. Big emotions deserve big visuals – and that’s exactly what defines this campaign. The result: advertising that doesn’t just resonate but truly touches the heart.
The Jury‘s Statement
A1 demonstrates how brand communication can achieve both emotional and strategically compelling impact with this campaign. In a holiday season often marked by frantic activity, the project emphasizes authenticity and a sense of community. Through a powerful TV spot and a comprehensive 360° approach, connections are brought to life as the core brand message. The seamless alignment of all measures creates a cohesive and lasting brand presence that impresses both aesthetically and conceptually. An outstanding example of holistic brand communication.
