Selbstgespräch
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Movies, Commercials and Virals
Credits
Company / Customer
Agency / Design
Details
Our new brand campaign highlights what DELA stands for: “being there for each other.” It encourages people to engage with their own mortality and the need to prepare for it—to put their wishes for their farewell into words and to talk about responsibility for the ones they love. The campaign achieves this through quiet, respectful cinematic stories in which people speak about their lives and the “what if” moment—without shock tactics, but with impact. A dedicated media mix across TV, online and social channels combines precise audience targeting with broad reach—and has already increased sessions on our website by more than 50%.
The Jury‘s Statement
DELA addresses a topic many people avoid with "Selbstgespräch" ("Self Talk") in a way that allows closeness without creating pressure. The campaign anchors the brand idea of being there for one another in quiet cinematic narratives that favour reflection over dramatisation. Reduced settings, focused close ups and a clear channel logic across TV, online and social media give the brand a precise communicative profile. This creates an approach that encourages willingness to talk and makes responsibility legible as part of the brand's stance.
