Nordseegut Watt´n Kümmel
Winner
Excellent Brands
Fast Moving Consumer Goods
Details
Watt`n caraway á 500ml: The mild, full-bodied Watt'n Kümmel not only tastes great ice-cold, but is also a pure delight when warm! And the Watt'n Kümmel also does something good. For every 500ml bottle of this product sold, one euro is donated to the Wadden Sea Protection Station.
The Jury‘s Statement
The “Nordseegut Watt’n Kümmel” combines regionality and sustainability in an impressive way, demonstrating how brand work can develop deeper meaning. The clear integration of regional identity and collaboration with local stakeholders create an authentic brand presence. Through its commitment to protecting the Wadden Sea and thoughtful communication, the project captivates with its charismatic and consistent execution. It exemplifies how Fast Moving Consumer Goods can be positioned effectively and emotionally.
