Rebranding VR Bank Rhein-Neckar Private Banking
Winner
Excellent Brands
Banking and Financial Services
Details
First-class on-site consulting, a strong regional network, and exclusive financial solutions — VR Bank Rhein-Neckar delivers private banking at the highest level. Yet, the brand has seldom been associated with exclusive wealth management. The new private banking brand identity changes that, making its core values tangible. The claim “Wir Vermögen Das.” conveys proximity, security, and expertise. Abstract illustrations add a fresh, artistic dimension to the existing design — because private banking is an art. At the same time, advisor portraits create a sense of closeness and trust.
The Jury‘s Statement
With its new brand identity, VR Bank Rhein-Neckar redefines private banking as an art that fosters closeness and builds trust. Abstract illustrations add an artistic dimension to the visual identity, while advisor portraits emphasize personal connections. The concise claim "Wir Vermögen Das." (“We Achieve Wealth.”) combines security and competence, bringing the bank’s cooperative values into an exclusive realm. This project impressively demonstrates how strategic clarity and aesthetic strength can sustainably differentiate a brand.
