Winglet
Winner
Excellence in Brand Strategy and Creation
Brand Design – Logo
Details
Winglet is developed as a conceptual brand mark that combines nature-inspired symbolism with geometric abstraction. The project fits within contemporary identity systems for creative studios, technology startups, sustainable brands, and innovation-driven businesses, where clarity, scalability, and meaningful storytelling are essential.
The Jury‘s Statement
For Aj subhani, the task was to develop a mark that condenses creative ambition, change and social openness into a compact form. "Winglet" resolves this through a visual mark that balances nature-based symbolism and geometric reduction with precision. From dove, peacock, pencil and petal form, it creates not an illustrative motif but a clearly constructed sign with strong legibility across digital and analogue applications. Its full value emerges wherever narrative depth and scalability are required at the same time.
