„FRAMING WHAT’S NEXT“- Design Relaunch der FENSTERBAU FRONTALE (NürnbergMesse)
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Fairs and Exhibitions
Details
For NürnbergMesse, Lingner Marketing developed a comprehensive design relaunch for FENSTERBAU FRONTALE, making the international ambition of the world’s leading trade fair for windows, doors, and façades clearly visible while generating early attention in the market. A distinctive 3D cube key visual forms the central element, complemented by a logo update and a style guide. The new look was rolled out across channels—from ads and social media to print mailings and special activations.
The Jury‘s Statement
International trade fairs need to be recognisable as brands long before the event itself. For FENSTERBAU FRONTALE, Lingner Marketing addresses this task with a clear design relaunch that combines orientation and distinctiveness. The three-dimensional cube provides the appearance with a robust visual centre, while the logo update, style guide and usable templates secure implementation across advertisements, Social Media, print mailings and other formats. This discipline results in fair communication that makes the international ambition visible early on and holds together across many touchpoints.
