How dreams come true
Winner
Excellence in Brand Strategy and Creation
Best AI Project of the Year
Credits
Company / Customer
Details
With an AI-based image film, we got Versicherungskammer Bayern's sales team emotionally ready for the 2026 financial year. Tailored to the keynote speech by the CEO, spectacular space images were created that would not have been possible without GenAI. The result: a palpable spirit of optimism and enthusiastic feedback from the audience. The film sparked strong emotions at the annual kick-off meeting. Internally, the film is considered best practice for AI-supported production. At the same time, specific areas for learning and limitations of GenAI in the filmmaking process were identified.
The Jury‘s Statement
For Bayerische Landesbrandversicherung, internal brand management faces the task of not only communicating strategic goals but turning them into a shared mindset. "How dreams come true" ("How dreams come true") addresses this through a dramaturgy clearly derived from the keynote and an AI-supported visual concept that carries the narrative of departure with precision. Here, the use of GenAI does not remain an effect; it serves a brand-related staging with strong transfer value for future communication processes.
