Sonepar-Weiterhelfer-Show
Gold
Excellence in Brand Strategy and Creation
Brand Communication – Movies, Commercials and Virals
Details
The Sonepar Weiterhelfer Show highlights what electrical wholesaler Sonepar and its manufacturing partners make possible every day: genuine relief for electricians. Instead of traditional product presentations, the format focuses on practical knowledge transfer – honest, approachable and with a touch of humour. Manufacturers present their solutions in real-world applications, while the presenter tests, compares and even picks up a sledgehammer with guests. With over 2.5 million views to date, the Weiterhelfer Show has become an authentic, up-to-date touchpoint that adds value to Sonepar's brand communication.
The Jury‘s Statement
Where technical products require explanation, traditional B2B communication quickly reaches its limits. With "Sonepar-Weiterhelfer-Show" ("Sonepar Helping Hand Show"), Sonepar addresses this challenge through a format that brings testing, critical framing and knowledge transfer together within a clear brand role. The staging in a real working environment, the accessible style of moderation and the translation of complex content into a distinctive moving image system create a touchpoint that does not merely claim practical relevance, but delivers it through the way the content is used across many contexts.
