Thank Job it’s Monday
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Digital Campaign
Details
Stadtwerke Bochum is taking a bold and tongue-in-cheek approach to recruitment with a new employer branding campaign. “We need to be noticed by young people and show that we have long since left the dusty image of bureaucracy behind us,” says Managing Director Frank Thiel. Under the slogan “Thank Job it's Monday”, short mockumentary-style video clips can be found on social media channels and the website every Monday. Inspired by formats such as “Stromberg” or “Die Discounter”, two seasons of five episodes each were shot - with great commitment from the Stadtwerke employees in front of and behind the camera.
The Jury‘s Statement
The Stadtwerke Bochum (Bochum Public Utilities) showcase how humorous authenticity and strategic brand management can shape a modern employer image with their digital campaign "Thank Job it’s Monday." The combination of mockumentary style, creative involvement of employees, and platform-specific implementation creates a powerful connection with the target audience. With charismatic storytelling and striking visuals, the project compellingly highlights the company’s diversity and appeal. This project sets benchmarks in digital brand communication and demonstrates how employer branding can be both entertaining and impactful.
