minilu’s Wonderland
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Brand Events
Details
minilu’s Wonderland was the highlight of minilu’s 15th anniversary, setting new standards in the dental industry. The event combined professional training, product innovations, and entertainment in an immersive, pink-coloured experience designed for dental assistants and industry professionals. Over 1,000 attendees engaged in hands-on workshops, live demonstrations, and inspiring talks. A meticulously designed brand space made minilu a tangible, relatable experience—an event that not only informed but emotionally resonated and left a lasting impression on the industry.
The Jury‘s Statement
The project "minilu’s Wonderland" impressively demonstrated how a brand can push the boundaries of its industry. Through an immersive, pink-colored experience, an emotional connection was created that goes beyond purely functional communication. With a sophisticated blend of hands-on workshops, inspiring talks, and interactive stations, the brand became tangible for dental assistants and the dental industry. The consistent, brand-appropriate design and the exceptional atmosphere not only informed but also left a lasting impression. This event sets a benchmark for combining professional expertise with emotional brand staging.
