Musa Calma
Gold
Excellent Brands
Beauty and Care
Details
What customers long for is more than just a product, they yearn for a feeling of calm, inspiration, and connection to nature. This desire forms the core of the brand promise of Musa Calma, a Swiss company specializing in natural cosmetics and organic herbal teas. The brand development encompassed brand strategy, naming, brand language, corporate design, packaging design, website and webshop design, music and sound design, product and image photography, and the production of product and image videos. The result is a brand world that vividly brings to life the fascination and beauty of the Alpine mountain landscape.
The Jury‘s Statement
In a market where care and wellbeing are often framed through efficacy claims and product range logic, studio senseday begins "Musa Calma" with the brand’s attitude. Name, signet, language and alpine imagery define calm and inspiration as a precise positioning and carry it consistently through packaging, webshop, photography and sound. Particularly in the sensitive context of products used close to the body, this multisensory brand management builds trust because origin, materiality and staging all convey the same idea.
