Das Beste aus zwei Welten: MFT1500XMotorized
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Details
With the launch of the MFT 1500X – a motorized, multifunctional flyaway terminal – in 2025, a product was introduced that combines seemingly opposing qualities: maximum flexibility and extreme robustness. The campaign translates this product idea into a clear and easily understandable guiding concept: The Ultimate Fusion. The key visual is a hybrid motif of a satellite antenna and an elephant, symbolizing mobility and strength. An AI-animated short film forms the emotional core of the campaign and is adapted across all channels – trade shows, print, digital, and social media – creating a highly engaging brand narrative across all touchpoints.
The Jury‘s Statement
In a technically shaped defence environment, ND SatCom chose not to rely on a purely functional approach for the launch of the MFT 1500 X Motorized, but on a clear brand narrative. "Das Beste aus zwei Welten" ("The Best of Two Worlds") condenses the product benefit into an accessible guiding idea and carries the revitalised brand world forward at product level. The hybrid image of antenna and elephant, together with the AI animated short film, creates a distinctive system across trade fairs, print, digital channels and sales materials that translates attention across touchpoints into robust recognition.
