R+V Firmenkunden-Kampagne: Partnerschaft für den Erfolg.
Winner
Excellence in Brand Strategy and Creation
Lighthouse Project of the Year
Credits
Company / Customer
Agency / Design
Details
R+V is one of the largest corporate insurers in Germany. To increase brand awareness and build a clear brand identity, we have strictly aligned our strategy to be customer-centric. Under the theme 'Partnership for Success', we communicate what we stand for: comprehensive support for entrepreneurs. We continuously inform about market- or industry-relevant topics and offer tailored solution concepts instead of merely products. Our clients are also at the centre of our communication campaign: honestly, lively, and unscripted, they showcase the special relationship between them and their R+V consultant.
The Jury‘s Statement
In the corporate client business, R+V long lacked a clearly defined brand profile. With "R+V Firmenkunden-Kampagne: Partnerschaft für den Erfolg." ("R+V Corporate Client Campaign: Partnership for Success."), this gap was closed not only in communication, but also at the levels of consulting, thematic leadership and design. The positioning places entrepreneurial needs in place of product logic; real clients and advisers give the brand presence closeness and substance. What proves decisive is the disciplined implementation across many touchpoints, turning a fragmented approach into well-founded B2B brand management.
