Markenrelaunch der Messe Düsseldorf
Gold
Excellent Brands
Trade Fairs and Event Locations
Credits
Company / Customer
Agency / Design
Details
Messe Düsseldorf, one of the world’s most successful trade fair organizers, sends a strong signal with its new brand identity: it is the international platform for those who create tomorrow’s business. With 20 leading global trade fairs, worldwide reach, and in-depth industry expertise, it sets the pace. A clear brand strategy and a powerful visual presence make this role tangible: as a dynamic brand experience featuring a distinctive logo, fresh colour accents, and striking imagery. Digitally optimized, flexible, and consistent across all touchpoints – from the first click to the encounter on site.
The Jury‘s Statement
An international trade fair organiser today needs more than a familiar sign: it must provide orientation across a complex portfolio, digital channels and the physical venue. The relaunch of Messe Düsseldorf addresses this task with a clear umbrella brand that carefully evolves the existing “m” and transfers it into a flexibly deployable design system. The project’s strength is particularly evident in the context of exhibition grounds and event formats, through its consistent application across the entire visitor journey and the internal embedding of the brand.
