Flatex
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Details
Everyone can do stock trading. That’s exactly where our campaign begins. With sharp, punchy headlines – smart, humorous, a little provocative, yet still credible – moving between pop culture, politics, and current events. Paired with a look that is BOLD, FAST, LOUD & ORANGE to capture maximum attention. And a claim that is both an invitation and a call to action: “Trade better.” What makes it special: the entire execution is based on AI. Motion, voice, visuals – consistently prompted instead of traditionally produced. Only the strategic ideas and headlines themselves are 100% human. Delivered cross-media and data-driven via programmatic, CTV, addressable TV, DOOH, and programmatic podcast ads, we reached our target audience in Germany and Austria – and didn’t just leave Warren impressed!
The Jury‘s Statement
In the highly competitive brokerage market at the turn of the year, flatex relies on communication that offers guidance rather than financial jargon. Pointed copy, a distinctive visual system and the claim "Besser richtig handeln" ("Make better decisions") condense the brand’s positioning as a high performing brand with a clear profile. What proves decisive is the cross media execution: from moving image to data based digital placements, the campaign remains present across all touchpoints and stays relevant in different decision making moments.
