Stopp Gewalt gegen Frauen
Gold
Excellence in Brand Strategy and Creation
Branded CSR Activities – Social
Credits
Company / Customer
Agency / Design
Details
Violence against women is a reality that too few people are willing to acknowledge. Raising awareness, offering help, and encouraging people to take action have therefore become the focus of the Saxony-Anhalt Ministry of Social Affairs. We let words speak for themselves and express a stance. Here, someone is taking a stand against violence and injustice. Here, someone is seriously questioning the victim role of women and girls. Violence is associated solely with our typography, which is cut, restricted, pushed, and squeezed. Something is wrong here. This is irritating. We create emotion and relevance without visual drama. But with urgency.
The Jury‘s Statement
Where violence against women is often suppressed or reduced to isolated cases, Genese responds with "Stopp Gewalt gegen Frauen" ("Stop Violence Against Women") through a clear social positioning. The guiding idea "Nicht dein Opfer" ("Not your victim") shifts the focus from mere victimhood to responsibility and the address of the wider environment. Typography becomes the carrier of the message here: shifted, cut into and put under pressure, it makes injustice visible without relying on visual shock effects. Across all touchpoints, this creates a precise communication system that brings together stance, information and concrete support services in a reliable way.
