Athlon Germany Branding Kampagne "Closing the gap"
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Digital Campaign
Details
Closing the gap – a branding campaign to increase brand awareness and strengthen brand positioning in the competitive environment. A meaningful campaign claim that gets to the point and is underlined with eye-catching visuals. Athlon's individual mobility solutions can cope with any mobility gaps. The typical yellow elements from the Athlon logo graphically fill in diverse mobility gaps. This highlights the individuality of the solutions and shows how comprehensive Athlon's offering really is. The online campaign was played out on our own channels, Social Media and in industry-relevant online media.
The Jury‘s Statement
Athlon, a leading provider of mobility solutions, impresses with its digital campaign “Closing the Gap.” The campaign stands out with a striking claim and creative visuals that powerfully convey the brand's core message. The yellow elements of the logo are cleverly used to graphically close mobility gaps, highlighting the versatility of the offering. The data-driven targeting and strategic use of multiple digital channels make the execution an outstanding example of thoughtful and impactful brand communication.
