Just Around the Corner
Winner
Excellence in Brand Strategy and Creation
Brand Impact of the Year
Credits
Company / Customer
Details
Christmas happens every year. In Denmark, however, the spark that once made it special had faded. “Just Around the Corner” reignited anticipation through a single emotional entry point and a cinematic invitation that turned viewers from observers into participants. Scaled across cinema, CTV, digital out-of-home, premium mobile video, rich media and advertorial, the 360° ecosystem prioritised meaningful attention overreach. As part of the campaign, we embedded post-exposure surveys directly into the media placements, giving us feedback on campaign impact and clear insight into the audience.
The Jury‘s Statement
In an overloaded seasonal environment, Twenty Eighty deliberately shifted the focus for German Christmas markets in Denmark from information to emotional relevance. "Just Around the Corner" develops a clear dramaturgy that does not merely claim anticipation, but triggers it through cinematic staging and a direct look into the camera. What proves decisive is its implementation as an attention-led system across all touchpoints, complemented by integrated surveys. This creates brand impact based not on volume, but on participation.
