The Pull
Gold
Excellence in Brand Strategy and Creation
Brand Communication – Brand Events
Details
PARKSIDE is a discount tool brand often dismissed online as “cheap = weak.” We turned scepticism into a public wager: could one 12V cordless drill pull a 315-ton Lufthansa Airbus A380? With TU Darmstadt-backed engineering, clear rules and Guinness World Record oversight—no tricks, no VFX—we livestreamed the attempt across 8 European countries. The drill pulled the A380 143 cm, turning a troll comment into record-certified proof of power.
The Jury‘s Statement
Where discount is often too quickly equated with low performance, PARKSIDE does not rely on counterclaims but on public proof. "The Pull" turns a sceptical online comment into a live event with clear rules, scientific preparation and independent oversight. The community is involved early on, while the staging remains transparent and avoids any postproduction effects. As an event, this brand communication draws its force from the verifiable situation itself.
