Kloster Kitchen
Winner
Excellent Brands
Fast Moving Consumer Goods
Details
Inspired by traditional knowledge and the needs of modern consumers, Kloster Kitchen has evolved from a single-product brand to a holistic premium provider. The new brand principle, "Better than Good," emphasizes premium quality, natural ingredients, and value that goes beyond the ordinary. With the introduction of new product categories and a refined brand identity, Kloster Kitchen offers more than just products—it supports people in creating mindful and enjoyable moments in their busy lives. This repositioning demonstrates how strong brand work can captivate new audiences.
The Jury‘s Statement
Kloster Kitchen has evolved from a single-product brand into a charismatic provider of mindful nutrition. With a clear vision focused on naturalness and premium quality, the brand successfully bridges tradition with contemporary needs. Its refined brand identity and the introduction of new product categories create an impressive differentiation in the market. This project demonstrates how strategic brand management and authentic design can set new standards in the Fast Moving Consumer Goods category.
