#SCHUFA Office
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Influencer Marketing
Details
Everyone knows SCHUFA, but only few understand what it is about. To educate young people at the start of their financial journey, we need a communication strategy that truly resonates with the target audience. To achieve this, we need to increase reach and frequency: We launch our social media series "SCHUFA Office", a social media series. In 20 episodes, 9 creators will humorously explain the function, products, and benefits of SCHUFA. The protagonists, who couldn’t be more different from each other, will boost the entertainment factor. A continuous storyline and special guests ensure reach and create surprise moments.
The Jury‘s Statement
SCHUFA, known as a central authority for credit information, has created a remarkable communication campaign with the project "SCHUFA Office" that reaches young people on their level. Through a humorous social media series, complex topics are made comprehensible and entertaining. This approach combines informative depth with high entertainment value, creating a strong connection with the target audience. The skillful integration of influencers and storytelling elevates the project to an exceptional level and sets standards for effective brand communication.
