ELK Vison
Winner
Excellent Brands
Building and Elements
Details
As a decades-long Austrian market leader in prefabricated houses, ELK Fertighaus GmbH has realized over 30,000 homes and is one of the leading manufacturers of prefabricated houses in Europe, with branches in numerous European countries. The launch of the ELK Vision product series targeted a new audience and thus enhanced the ELK brand overall. This is also reflected in the external appearance through the new design of the website and all advertising materials.
The Jury‘s Statement
ELK, Austria’s leading provider of prefabricated houses, demonstrates how modern brand management can succeed with the redesign of its brand identity. The clear brand vision is impressively conveyed through sophisticated design and concise communication on the website and marketing materials. Particularly noteworthy is the strategic use of digital tools and data-driven analytics, which strengthen the brand both internally and externally. A compelling example of a differentiating market position in a demanding industry landscape.
