#it´s on us live at E-world 2025
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Fairs and Exhibitions
Details
FYBB has once again designed E.ON's trade fair presence for E-world 2025 - an impressive brand experience on 265 m² plus 120 m² second level. The focus: innovation, sustainability and flexibility. A red ‘Way to Future’ carpet linked E.ON with Westenergie and guided visitors through an open, interactive brand world. The highlight was the 6 metre high E.ON Dot - an LED element that immersed visitors in E.ON's vision of the future. Digital displays and headphones enabled personalised experiences. Sustainability played a major role: many elements were reused - and the Dot? It's sure to shine again!
The Jury‘s Statement
E.ON's exhibition presence at E-world 2025 achieved an impressive balance between strategic clarity, creative design, and sustainable execution. The “Way to Future” guided visitors through an interactive brand world that harmoniously combined physical and digital elements. Particularly noteworthy is the E.ON Dot, a striking LED element that served as an identity-defining centerpiece, bringing the company’s vision of the future to life. The reuse of many stand components underscores the importance of resource conservation, adding sustainable value to the project.
