Hero. Cosmetics
Winner
Excellent Brands
Newcomer Brand of the Year
Details
Hero Cosmetics is an American skincare brand specializing in acne treatment. It was founded by Ju Rhyu, who suffered from skin problems herself and sought effective solutions. The brand's most well-known product is the Mighty Patch, a hydrocolloid patch that reduces pimples overnight. Hero Cosmetics places great emphasis on simple, effective, and skin-friendly ingredients. Recently, the brand was launched in Germany, making the innovative products available here as well, helping people with acne problems.
The Jury‘s Statement
Hero Cosmetics is an American skincare brand specializing in acne treatment. With a clear mission to support people with problematic skin, the brand focuses on stylish, skin-friendly products and empathetic communication. Its market entry in Germany impresses with a concise strategy: authentic social media campaigns, impactful influencer collaborations, and a strong retail presence. Hero Cosmetics establishes itself as a meaningful brand that builds trust and relevance.
