Privatmolkerei Bechtel
Gold
Excellent Brands
Industry, Machines and Engineering
Credits
Company / Customer
Agency / Design
Details
Bechtel Private Dairy, based in Schwarzenfeld in Upper Palatinate and employing around 1,000 people, positions itself as an attractive, future-proof and authentic employer in the region. As part of a participatory employer branding project, the brand identity and the core employer branding proposition “Your future, full to the brim! With #HomeAdvantage!” are implemented. The result is a holistic application and onboarding journey that delivers externally what has been jointly developed and lived internally: a future full to the brim with diverse job and career opportunities, numerous Bechtel benefits and much more.
The Jury‘s Statement
In the competition for skilled workers, reach alone is not enough; what is needed is an employer brand that takes the reality of a production operation seriously and speaks plausibly from within the region. For Privatmolkerei Bechtel, schmid und kreative developed a participatively grounded identity that closely links internal attitude, visual system and application journey. The claim anchors future prospects and a sense of home without resorting to folklore. The approach gains substance because it was developed from within the workforce and translated into concrete touchpoints from recruiting through to onboarding.
