CAWG - Wohnen ist orange
Gold
Excellent Brands
Real Estate and Property
Details
CAWG combines traditional values and modernity. To make this visible and tangible across the board, we sharpened its image with a comprehensive rebranding. The creative guiding principle “Living is orange.” was the starting point for our holistic strategy, which included a new corporate design, innovative communication projects, as well as emotionally charged brand experiences. With workshops and employee events we helped to strengthen internal brand management. In this way, we shaped convincing internal and external communication and turned CAWG into an authentic brand.
The Jury‘s Statement
The Chemnitz-based housing cooperative CAWG combines tradition and modernity to redefine contemporary living. The branding project “Wohnen ist orange.” (Living is orange.) impresses with a clear, striking guiding principle that is consistently implemented across all measures – from a powerful corporate design to experience-oriented event formats. Through creative communication concepts like the “Orangenpresse” (Orange Press) and emotionally charged housing concepts, it successfully creates an authentic brand identity that resonates both internally and externally. Particularly remarkable is the holistic strategy that seamlessly integrates visual presence, brand-specific events, and innovative housing formats. This makes CAWG a charismatic, identity-defining brand that sets new benchmarks in its category.
