ONE SPIE Experience Center
Winner
Excellence in Brand Strategy and Creation
Brand Experience of the Year
Credits
Company / Customer
Details
At the ONE SPIE Experience Center, technical solutions become an experience. Following around 40 acquisitions, a portfolio has emerged that is as impressive as it is complex. A broad spectrum of technical expertise, united by a common mission: to drive the energy, industrial, and digital transitions forward. With the ONE SPIE Experience Center, SPIE translates technical complexity into a tangible experience. It makes the abstract visible: how electricity flows, how data creates impact, and how services form integrated solutions. It guides visitors through the brand’s core messages while creating space for dialogue and exchange.
The Jury‘s Statement
After many acquisitions, SPIE needed more than an information space: it needed a shared brand environment. The "ONE SPIE Experience Center" addresses this task with a clear dramaturgy of storytelling, digital applications and spatial staging that makes technical services understandable for different target groups. At the same time, the space creates exchange rather than one-way communication. Its relevance stems from the fact that brand integration is not merely claimed here, but enacted in practice through space, content and encounter.
