Krunchy Low Sugar Silly Seeds
Winner
Excellence in Brand Strategy and Creation
Brand Design – Product Design
Credits
Company / Customer
Details
Low sugar, big taste: muesli fans often have to sacrifice flavour for low-sugar products. Bavarian organic pioneer Barnhouse proves once again that this can be done differently with its LOW SUGAR organic crunchy muesli range. With the ‘Silly Seeds’ variety, a fourth flavour is now available to nutrition-conscious customers: An oat crunchy that is delightfully refined with baked-in seeds such as pumpkin seeds, sunflower seeds, linseed and sesame. Only 3.5g/100g sugar. 100 % organic. 100 % organic oats from Barnhouse farmers in the region. 100 % without artificial sweeteners. 100 % flavour without compromise.
The Jury‘s Statement
Barnhouse, a Bavarian organic pioneer, demonstrates with its new variety “Silly Seeds” how brand values can be implemented consistently and distinctively. The combination of a low-sugar recipe, regional oats, and baked-in seeds embodies the values of sustainability and enjoyment in a clear, authentic brand message. The packaging underscores its core promises of transparency and taste through striking design. This product sets benchmarks for the successful fusion of design, strategy, and product quality.
