Küchenblock
Winner
Excellence in Brand Strategy and Creation
Circular Brand of the Year
Credits
Company / Customer
Agency / Design
Details
Minimalist kitchen unit made of raw steel with the following features: Wood-burning stove with cook top and oven Recessed flue in the floor Integrated induction cook top Raw steel/hot-rolled steel Integrated wooden drawers
The Jury‘s Statement
Where kitchens today are often designed for interchangeability and shortened life cycles, Ofenbau David Huber counters this with the project "Küchenblock" ("Kitchen Block"), focusing on longevity, repairability and material honesty. The brand condenses this claim into a precise design language of raw steel, wood and an integrated firebox. Particularly relevant is the fact that use, construction and appearance are all geared towards long-term use. This results in a brand achievement that does not merely claim circularity, but embeds it consistently in the choice of materials and in use.
