PAWSOME! - Awsome cats eat Pawsome! Food!
Winner
Excellent Brands
Animal and Pet Supplies
Details
Cats love juicy sauces and tender meat – others prefer dry food, but snacks delight them all. More and more cat owners value species-appropriate, grain-free recipes. However, these are rarely found in the lower mid-price segment. That’s why we developed PAWSOME! in 2024 – Pawsome food for awesome cats! The design features AI-generated cats with glowing eyes on the wet and dry food packaging. For the snacks, playful cats embody pure moments of indulgence and an explosion of flavor.
The Jury‘s Statement
With "Pawsome! Food for awesome cats!", a brand is presented that consistently meets the needs of modern cat owners. The grain-free recipes, combined with a high meat content and valuable superfoods, focus on quality and sustainability. Particularly impressive is the AI-driven packaging design, which uses vibrant colors and characterful cat motifs to create a striking brand presence. This project demonstrates how strategic clarity, design precision, and technical sophistication can create a distinctive brand identity.
