Siemens Hausgeräte Live Comm Activation 2025 - "Intelligence that delights"
Winner
Excellence in Brand Strategy and Creation
Brand Experience of the Year
Details
For generations, Siemens has shaped everyday life through innovation. With AI, expectations change: people seek authentic experiences and emotional connections. Our answer is sensory marketing – turning products into experiences and memories. On platforms like OMR and IFA, we brought “Intelligence that delights” to life through interactive formats, open kitchens, community building and a bold visual identity. Moments became media, and customers became brand ambassadors.
The Jury‘s Statement
As brand perception shifts from technical superiority to experience-led engagement, Siemens Home Appliances set a clear focus: the positioning "Intelligence that delights" was not merely claimed, but made tangible through sensorially staged touchpoints across trade fairs and platforms. Open kitchens, interactive formats and a precisely directed visual identity connected physical space, digital exchange and community building into a coherent brand experience. Its relevance comes from treating encounter, use and sharing as one integrated system.
