Slomski Zahntechnik - Future Skills Events
Winner
Excellence in Brand Strategy and Creation
Brand Innovation and New Business Models
Details
Future Skills Events by Slomski Zahntechnik transform a dental laboratory into a nationally recognised platform for education and innovation. On a curated stage, they bring together dentistry and dental technology, science, medicine, psychology and clinical practice for interdisciplinary exchange at the highest level. Input from politics and institutions – including former Bavarian Minister for Science Bernd Sibler and District President of Lower Bavaria Rainer Haselbeck – underscores the relevance of the format. This creates a structured system for skills development, employer attractiveness and brand innovation in the industry.
The Jury‘s Statement
Where traditional further education often reaches disciplinary limits, Slomski Zahntechnik uses the "Future Skills Events" ("Future Skills Events") to establish a new brand-strategic approach. The company expands its role from dental laboratory to a curated hub for exchange between dentistry, dental technology, academia and politics. The format is clearly guided in content, designed for repetition and developed as an independent model of brand management. Its relevance stems from the connection between knowledge platform, employer profile and a new business positioning.
