Sihlcity: Lumière Céleste
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Fairs and Exhibitions
Details
A wonderful glow and magical winter world in the Sihlcity shopping centre. Crystalline forms made of transparent glass covered with dichroic film bathe Sihlcity in a magical winter light display. In the two alleys leading to the mall, 2D forms create a wind-moved, airy blanket of colour under which visitors stroll. Inside the mall, large 3D crystals fill the air spaces of the three atriums, creating atmospheric eye-catchers with ever-changing perspectives. A glamorous ice cave in the centre of the mall forms the heart of the installation and provides a magical selfie spot.
The Jury‘s Statement
With "Lumière Céleste," Sihlcity has impressively reinforced its role as an urban experience center during the winter season. The decision to forgo traditional Christmas motifs in favor of a harmonious, modern winter landscape highlights the brand’s strategic direction. The crystalline forms and dichroic glass elements create a captivating play of colors that immerse the space in a magical atmosphere. As the central focal point, the glamorous ice cave invites visitors to an emotional, interactive brand experience. This impressive fusion of design, architecture, and brand strategy sets new standards in emotional brand communication.
